Finding the right CPA firm can be a challenge, especially as your business grows and your financial needs become more complex. You may need more than basic tax preparation. Strategic guidance, industry insight, and responsive support can all play a critical role in helping your business stay financially healthy and positioned for growth.
Every CPA firm brings a different approach, level of expertise, and range of services. Understanding what to look for and what questions to ask can help you choose a partner that fits your business and your goals.
At DHJJ, we understand that finding the right CPA firm is about more than just numbers. It’s about trust, expertise, and a shared commitment to your success. And knowing what matters most can make the decision clearer and more aligned with your long-term goals.
Understand Your Business Needs First
Before you start your search, take a step back and define what you really need from a CPA firm. Are you looking for help with annual tax filings? Do you need year-round advisory support? Do you want a partner who can help you plan for future growth, manage cash flow, or optimize your business structure?
For many mid-sized businesses, financial complexity increases with growth. Payroll expands, multiple revenue streams emerge, and new regulatory requirements come into play. A CPA firm that’s only equipped for basic bookkeeping may not be the right long-term fit. Defining your needs at the start helps you narrow the field and focus on firms that can meet you where you are and where you’re headed.
Look for Industry-Specific Expertise
Every industry faces its own financial challenges. Manufacturers deal with inventory and cost accounting, professional services firms need help with project-based revenue recognition, and real estate companies often face complex tax considerations. A CPA firm that has worked extensively in your industry will already understand the nuances that matter most.
Industry experience not only helps with accuracy, but it can also provide insight. A firm that knows your sector well can benchmark your performance against peers, highlight best practices, and help you anticipate challenges before they become obstacles.
At DHJJ, we bring decades of experience working across a wide range of industries. This allows us to offer insights and proactive strategies that align with your unique challenges and opportunities, not just general accounting advice.
Evaluate Their Range of Services
Even if today’s priority is tax compliance, tomorrow’s might be succession planning, cash flow forecasting, or a potential acquisition. Businesses evolve, and your CPA firm should be able to evolve with you.
When comparing firms, look beyond the basics. A strong partner often offers:
- Strategic tax planning and compliance
- Business advisory services
- Financial forecasting and budgeting
- Succession and transition planning
- Merger and acquisition support
- Outsourced CFO services
The benefit of a full-service firm is continuity. When you build an established relationship with a firm long-term, you gain a team that understands your business inside and out, without needing to bring in multiple outside providers for every new challenge.
Consider Communication and Accessibility
The technical skills of a CPA firm won’t help much if they’re difficult to reach or hard to understand. Effective communication is one of the most important elements of a successful relationship.
Pay attention to how a firm responds during the initial conversations. Do they take the time to understand your questions and goals? Do they explain concepts in clear, practical terms? Are they available when you need them, or do you wait days for a response?
A CPA firm should feel approachable and dependable, someone you can call without hesitation when a financial decision is on the line.
Check Credentials, Reputation, and Experience

Trust is built on more than good intentions. Certifications, client references, and a proven track record all point to reliability. Confirm that the firm’s professionals are licensed CPAs and, ideally, that they have experience working with businesses similar in size and structure to yours.
Reputation matters, too. Long-term client relationships, referrals, and testimonials can tell you a lot about how a firm operates. An established history in your region can also be reassuring. This kind of stability often signals a commitment to client service over the long haul.
DHJJ, for example, has been serving the Chicago area for over 50 years. Our team is made up of experienced CPAs and advisors who are dedicated to delivering outstanding service. We’ve built our reputation on trust, performance, and strong client relationships.
Prioritize a Relationship-Focused Approach
Accounting is about more than compliance and reporting. The most valuable CPA relationships are built on a deeper understanding of your business and your long-term vision.
A firm that prioritizes relationships will invest time in learning about your goals, listening to your concerns, and proactively bringing ideas to the table. They’ll approach your business not as a set of numbers, but as an evolving organization with opportunities and challenges that require thoughtful guidance.
This relationship-first mindset is what transforms a CPA from a service provider into a trusted advisor.
Final Thoughts
Choosing the right CPA firm is a strategic decision that can shape the future of your business. The wrong fit can mean missed tax savings, limited foresight, or financial blind spots that hold you back. But the right firm helps you avoid those pitfalls by giving you clarity, timely advice, and confidence in your financial direction.
With the right partner, you gain more than accurate numbers. You gain the insight to make sound decisions, the assurance that your business is in compliance, and the freedom to focus on running and growing your company instead of worrying about financial missteps.
For more than 50 years, DHJJ has walked alongside business owners who want to move forward without the uncertainty that comes from navigating financial challenges alone. Our focus on long-term relationships, industry expertise, and proactive guidance is designed to help you sidestep costly mistakes and position your business for lasting success.
Let’s build something better together. Contact DHJJ today to learn how we can support your financial goals.


